Dear Gamers: Stop Whining About Microtransactions…They’re YOUR Fault

Fact: Gamers love microtransactions.

Oh, if you wander around the internet, of course you’d think the exact opposite. Countless articles, videos, and community posts exist that supposedly prove gamers abhor microtransactions, “pay-to-win,” and other clearly successful marketing elements that “force” gamers to shell out extra bucks for extra content.

But the truth of the matter is, gamers love microtransactions, and a fair portion of these whiners are nothing more than worthless hypocrites.

“I hate it, I hate it!” they’ll scream at the top of their lungs. They’ll create entire videos where they lambast the “greedy” game companies for creating such a disgusting sales model. They’ll freak out every time they even hear the word “microtransaction” mentioned.

And yet, there they are in line, buying the next big game with obvious microtransactions. And then they’ll buy the extra stuff, too.

Obviously, this is true. If it wasn’t, we wouldn’t have any of this. I know we currently live in a supremely dangerous (and embarrassingly stupid) “progressive” world where business is derided, profit is considered “bad,” and lazy idiots want to abandon the free market capital system for the guaranteed-to-fail system that is socialism.

I get it. I know most people are absolutely clueless about how business operates. I get they’re dumb enough to believe “non-profit” actually means non-profit. I get that they think they should get $15/hour for flipping burgers.

Therefore, I’m forced to explain how this works. Don’t worry, though; it’s quite simple:

First and foremost, if a business ever does anything you don’t like, look in the mirror. It ALL traces back to you, the consumer. A business doesn’t do anything the consumer doesn’t like because if it does, it won’t be a business for very long.

There’s no point in whining about what you perceive to be high prices at a company that has been in business for fifty years. Clearly, there are enough people who don’t believe those prices are too high. Otherwise, the business wouldn’t exist.

Are you starting to figure this out yet?

If gamers weren’t buying microtransactions, they wouldn’t exist. And actually, for microtransactions and other “pay-to-play” schemes to exist, a massive amount of consumers – i.e., the majority – not only don’t mind the ideas, they fully embrace them.

I still remember hearing about the first time a game maker was going to charge real money for something in-game. I remember everyone laughing and mocking and bashing, saying they’d “certainly never do it.”

But look where we are now. And we’re here for one reason alone: You wanted it. We all did. Otherwise, it wouldn’t have happened. Companies like EA have made giant sums of money and they didn’t grow it on magic trees. They got it from you.

Their only source of revenue is you, as it should be. If you don’t want it, if you don’t buy it, they won’t sell it and will stop trying to make it work. Did they go too far with Star Wars Battlefront II? Sure, but can you really blame them?

Every piece of market research they had probably indicated that it would be a success. But they tripped over the line and now, the good news is perhaps we’ve found the tipping point; the point at which gamers FINALLY refuse to play this game.

And if that’s the case, guess what happens?

Yep, EA won’t do it again. If they’re going to lose money, they won’t do it. If they’re going to make money, they will. See how easy this is? And is any of it their “fault?” Of course not. It’s yours, ours, mine. It’s everyone’s fault who continued to pay for something they supposedly hate.

Frankly, I think multiplayer addiction plays a large role here; I doubt you’d ever see microtransactions of any kind work at this level for single-player adventures. Multiplayer is a giant enabler in the world of “I’ll pay anything to keep playing.”

But again, whose fault is that? The companies who made the product or the people who bought it? As always, the answer is the latter. And again, as it should be.

Many many millions of gamers have purchased microtransactions or generally used real money to add to or “enhance” a game they already bought. They weren’t forced, they weren’t coerced, they weren’t tricked. They just did it because they wanted to.

And that’s the end of the story. Now everyone can shut the hell up; microtransactions exist because they work. If you don’t want them to exist, STOP MAKING THEM WORK. Companies will stop, I promise. Until then…

Just keep pointing that finger in the right direction: Right back in your own face.

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